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Portfolio

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These are the social media posts on FB which are created by me. Not only did I design these attention-grabbing graphics, but I also helped Regent Park HK to gain more engagement. Compared to the past content, there is a breakthrough on the likes and comments of these two posts.

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In terms of the idea, I was inspired by a secondary competitor which is an immigration company. Through asking people to like and comment [+1] can on one hand enhance our page likes and on the other hand generate a good engagement rate.

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This is a foam board for promoting a property in Vancouver called "Sydney".

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I used Photoshop and AI to design this appealing foam board in order to attract more potential clients to come and walk in for enquiries.

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This is a visual design for AIESEC's Facebook cover photo. It aims to promote the winter voluntary program.

 

In terms of the concepts, since the major objective of joining voluntary activities is to show love and care to the people in need, using the fingers to form the shape of a heart surrounding the earth implies that participants can share their compassion, goodwill, and kindness with every needy across the globe.

 

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This is a visual design for one of my assignments at university. It aims to call for environmental protection in Nam Sang Wai, a wetland area in San Tin.

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In order to emphasize the biodiversity and values for ecotourism, I have inserted some relevant graphics to visualize the messages.

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This is the design of a vending machine for a case competition.

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Background info about the competition:

Clinique HK would like to expand its market to young millennials, especially female students from high schools, colleges or universities, the participants in the competition need to propose an innovative marketing strategy to the company.

 

Our ideas and concepts of the design: 

Our team has suggested that the firm can run a marketing campaign across different universities’ campuses and popular residential areas in Hong Kong. By setting up a variety of novel vending machines as a new retail channel, we believe that the product transaction would not be restricted by opening hours and personnel.

 

Speaking of the machine’s design (the part that I was mainly responsible for), since the target customers are primarily females so the dominant color of the machine is set to be pink so as to capture their attention with ease. Given that young ladies are accustomed to tidy up their appearance with mirrors, having the layout of a glamorous and transparent mirror surrounding the products can further enhance the attractiveness and encourage them to make a purchase.

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This is a visual design for EventXtra's promotion of the virtual exhibition platform (new product of the company). Since the exhibition is held in Singapore, I have added some Singaporean elements into this design.

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The iconic Merlion represents Singapore and the transparent effects in the water flow it sprays embody that the exhibition is held "virtually".

This virtual demo tour video is edited by me. The aim of this video is to introduce the virtual exhibition platform which is made by EventXtra to the new users and customers of the company.

This is a travel vlog introducing the tourist spots in Singapore on my Youtube channel. This video went viral with more than 50,000 views within three months. In terms of the most special highlight of my video, the useful travel tip is definitely the one that stands out, as it can help my audience to save money by introducing an attraction pass.

This is an interview clip with a composer, namely Alan Tam who has been working at TVB (The Voice Entertainment Group Limited) for 5 years. His sister - Kayee Tam is also a well-known singer in TVB

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At the end of December in 2019, Kayee Tam released her third album "Can you hear", which includes a wide diversity of pop songs, including "Can you hear" which is the theme music of a TV series - Big White Duel and other songs that are co-produced by both Alan and Kayee. I am very delighted to have such a precious opportunity to invite Alan to talk about the music production process.

This is a feature story of Ken who is a seasoned hairstylist and the owner of L Hair salon. With more than 30 years of hairstyling experience, he will share his successful operational strategies of running a salon, an interesting part of his career as well as some genuine suggestions with the audience, especially those who are passionate about developing their career in the hairstyling industry.

This is a video encompasses two different feature stories, which aims to demonstrate a sharp contrast between two students' views on career prospects. The reason for choosing the student from the HKU and his counterpart from Hong Kong Shue Yan University lies in their discrepancies. Given that HKU is regarded as the most prestigious UGC-funded university in Hong Kong, whereas Shue Yan University is considered to be a less reputable local private university. As such, it can help us to highlight the reality that students who are not undertaking tertiary education in any of the 8 UGC-funded institutions may have less competitiveness in the job search.

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